This letter is to say that it was due to the overall image and contents of your promotional booklet that commited us to installing your water softener.

The drawings of ‘scale’ and ‘scum’ amusingly captures the irritation and inconvenience of these costly horrors.

Obviously the ASA have lost their sense of humour and awareness of the effective impact of your creative promotion on your potential customers.

We are delighted with the finished results of your product and a special thanks to your installer who went to the limit to ensure that the installation was successful in spite of technical problems.

David, Camberley

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