Want to save water? Join our Great British Flush-down

Saving water has never been more of a prevalent issue. Since A Life On Our Planet by David Attenborough aired, searches for terms including how to save water have been on the rise according to Google’s own data.

As well as saving water for the environment’s sake, there’s also a cost saving element to reducing our water usage.

Here at Harvey, we believe in protecting our homes and our environment and that’s why we undertook research to find out how much impact small changes to our behaviour can make.

Join the Flush-down

Our research has revealed that we can save over half a billion litres of water every day.

All we need to do is flush our toilets one less time per day.

That’s right; just flushing our toilets 4 times per person per day rather than the average 5 times per day, we can save 577 million litres of water across the UK’s 27.6 million households. Quite a saving, for such a small change in behaviour, we’re sure you’ll agree!

Our research also shows that the financial savings would be great, saving homeowners nearly £1 million every day in water bills*.

Sir James Bevan of the Environment Agency has warned that England could run short of water within 25 years if significant savings are not made. Alongside action being taken by the government, water companies and regulators to reduce leakage and address supply, Sir James wants the public to use less water, dropping from an average of 140 litres per day to 100 litres per day – a target set by Waterwise, which campaigns for water efficiency.

Simply flushing the loo less frequently will be enough to get us 50% closer to that target.

Speaking at the Waterwise conference, Bevan said:

“Climate change is what’s happening. It means that in the UK we will have hotter and drier summers.

“That will mean more water shortages: by 2050, the amount of water available could be reduced by 10-15%, with some rivers seeing 50%-80% less water during the summer months. It will mean higher drought risk, caused by the hotter drier summers and less predictable rainfall.

“Result: on the present projections, many parts of our country will face significant water deficits by 2050, particularly in the south east where much of the UK population lives.

“If by 2050 we reduced per capita consumption to 100 litres a day, leakage by 50%, and did nothing else, it would provide enough water for an additional 20 million people without taking any more from the environment.”

How much water can you save?

We’ve calculated the local impact of the Flush-down by looking at the population per region and the costs per cubic metre of water. Here’s how much stands to be saved in your region and how that compares across the UK.

RegionFinancial saving (GBP)Water saving (litres)
South West England£101,189.1950,594,594.59
North West England£120,351.3565,765,765.77
East of England£85,941.8956,171,171.17
Midlands£137,872.5291,306,306.31
South East England£118,200.4582,657,657.66
Yorkshire and the Humber£68,698.5649,423,423.42
Greater London£110,748.1180,252,252.25
North East England£25,373.1523,936,936.94
Scotland£68,370.4549,135,135.14
Wales£67,315.1428,252,252.25

Water is such a precious commodity and plays an important role in many areas of our lives. By making very small changes to our habits – such as flushing the loo one time less per day – we can realise significant savings on an individual and countrywide level.

Find out how you can improve the quality of your water with our water softener.

*Around half of UK households are charged for their water on a water meter, which calculates fees based on a cost per cubic metre – the cost per cubic metre in each region was used to calculate the total potential saving. The other half of the UK is charged un-metered, though Water.org encourages homeowners to consider moving to a metre to be charged based on usage rather than flat rates.